--- title: How Much Does Sales Training Cost? description: How much does sales training cost? Likely the most asked question we hear at Sandler in Ontario. The short answer? It depends. See an overview of training options. --- ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) ![Landing page hero](https://offers.clydesdale.sandler.com/hs-fs/hubfs/3-2.png?width=2000&height=666&name=3-2.png "Landing page hero") ## How much does sales training cost? ###### Likely the most asked question we hear. The short answer? It depends. ![AdobeStock_493730592](https://offers.clydesdale.sandler.com/hs-fs/hubfs/AdobeStock_493730592.jpeg?width=2000&height=1005&name=AdobeStock_493730592.jpeg "AdobeStock_493730592") One of the most frequently asked questions I receive is: How much does training cost? With an average of 60% of sales reps achieving below-target results, I understand why (Source: Hubspot). The main reason for this question is that even when companies pursue a training conversation, many of them don’t have a budget set aside for “Sales Training”. [> Click here for the full blog](https://www.clydesdale.sandler.com/blog/how-much-does-sales-training-cost) [Which training is best for me? Take our survey!](https://sv5t4ejxinp.typeform.com/to/MfTMOfPl) # Most businesses typically fit into one of the three following scenarios when it comes to investing in training: ![AdobeStock_428160664](https://offers.clydesdale.sandler.com/hs-fs/hubfs/AdobeStock_428160664.jpeg?width=2000&height=1335&name=AdobeStock_428160664.jpeg "AdobeStock_428160664") Transformation This type of training involves commitment – of time and resources both human and financial. The people who are successful in this program understand that accountability, reinforcement, and a long-term relationship provide the best chance for behaviour modification and implementation of learned content. [How much does it cost?](https://offers.clydesdale.sandler.com/how-much-does-sales-training-cost#transformation) Occasion This type of training suits those who are looking to support their team in a specific area of their business. This could include communication, prospecting, territory management, confidence and mindset, team building, or any number of business development topics. Typically, these engagements are anywhere from one-hour, to a half-day workshop, to a 2-day intensive. [How much does it cost?](https://offers.clydesdale.sandler.com/how-much-does-sales-training-cost#occasion) ![AdobeStock_396601187](https://offers.clydesdale.sandler.com/hs-fs/hubfs/AdobeStock_396601187.jpeg?width=2000&height=1309&name=AdobeStock_396601187.jpeg "AdobeStock_396601187") ![AdobeStock_627128900](https://offers.clydesdale.sandler.com/hs-fs/hubfs/AdobeStock_627128900.jpeg?width=2000&height=1293&name=AdobeStock_627128900.jpeg "AdobeStock_627128900") Information This type of training is for companies or individuals seeking resources they can explore on their own. They might describe themselves as a ‘DIY-er’ and have a high level of self-discipline and self-accountability. They may be starting into a sales career, or simply want to gain more knowledge in a specific area. This includes podcasts, books, webinars, white papers, guides, templates, and self-led online courses. [How much does it cost?](https://offers.clydesdale.sandler.com/how-much-does-sales-training-cost#information) ![Transformation](https://offers.clydesdale.sandler.com/hubfs/Transformation.png) ##### Transformation **Payoff:** High **Typical duration of payoff:** Sustained **Training frequency:** Weekly / semi-monthly, long term reinforcement **Average starting cost:** $1750 monthly **Factors that would increase or decrease this number:** - Number of participants - Benchmarking assessments - Types of content utilized - Additional support (e.g. sales system consultation) **"This sounds like a fit for me. What's the next step?"** - [Book a no-pressure call with Stephanie](https://meetings.hubspot.com/stephanie-vandam) - [Join our upcoming Masterclass](https://offers.clydesdale.sandler.com/masterclass?hsLang=en) ![Occasion](https://offers.clydesdale.sandler.com/hubfs/Circumstance.png) ##### Occasion **Payoff**: Medium **Typical duration of payoff**: short to medium **Training frequency:** annually to quarterly, depending on topic and # of participants **Average starting cost:** $3500 - $30,000 per occasion **Factors that would increase or decrease this number:** - The number of participants - Duration of the session - The number of sessions - Duration of engagement - Types of content utilized **"This sounds like a fit for me. What's the next step?"** - [Book a no-pressure call with Stephanie](https://meetings.hubspot.com/stephanie-vandam) - [Check out Stephanie's speaker profile](https://www.clydesdale.sandler.com/Speaker-sales-training-motivational-Hamilton-ON) [![Information](https://offers.clydesdale.sandler.com/hubfs/Information.png)](https://clydesdale-sandler-7945633.hs-sites.com/the-stable-sales-academy?hsLang=en) ##### Information **Payoff**: typically low to medium, highly dependent on self-discipline **Typical duration of payoff**: short to medium, highly dependent on self-discipline **Training frequency:** on-demand to monthly, depending on content consumed **Average starting cost:** $0 - $500 per resource **Factors that would increase or decrease this number:** - The number of participants - Type of content **"This sounds like a fit for me. What's the next step?"** - [Join The Stable Sales Academy!](https://offers.clydesdale.sandler.com/the-stable-sales-academy?hsLang=en) - [Dive Deep with recent articles](https://go.sandler.com/articles/) - [Explore our library of free guides](https://go.sandler.com/insights/white-papers/) [Still not sure which is best? Take our survey here!](https://sv5t4ejxinp.typeform.com/to/MfTMOfPl) [![Podcast](https://offers.clydesdale.sandler.com/hubfs/Podcast.png "Podcast")](https://open.spotify.com/show/00JoVzRtMzmQB5Ae5RWWQZ?si=0db4dbd883524d98) [![Free Guide](https://offers.clydesdale.sandler.com/hubfs/Free%20Guide.png "Free Guide")](https://info.sandler.com/marketing-sitelet-whitepaper-100-great-questions?nbcrefid=f44667088) [![Newsletter](https://offers.clydesdale.sandler.com/hubfs/Newsletter.png "Newsletter")](https://share.hsforms.com/1aIjQ_HLNQSeU8QCJwJ48Tg4qaw1) Whats Trending ## Some popular courses Lorem ipsum dolor sit amet, consectetur adipiscing elit. Leo nec felis at pellentesque. Sed amet dolor penatibus sed at posuere justo, lacinia neque ![Course One](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-one.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) ![Course Two](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-two.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) ![Course Three](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-three.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) ![Course Four](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-four.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) ![Course Five](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-five.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) ![Course Six](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/course-six.jpg) development ###### Learn AngularJS with Live projects in 4 weeks... [Enroll Now](https://www.hubspot.com/) Our Best Team ## Our Teachers Lorem ipsum dolor sit amet, consectetur adipiscing elit. ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-one.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-two.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-three.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-four.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-five.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer ![Team Member](https://offers.clydesdale.sandler.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/multipurpose/member-six.jpg) ###### [Cameron Williamson](https://www.hubspot.com/) UX/UI Designer Why to enroll? ## Our teacher are the best & highly qualified Lorem ipsum dolor sit amet, consectetur adipiscing elit. Elementum, egestas rutrum pellentesque malesuada imperdiet. Integer fermentum imperdiet id magna nunc augue. Varius vel maecenas nec dictum interdum tortor. [View More](https://www.hubspot.com/) ![Video Poster](https://f.hubspotusercontent10.net/hubfs/19956213/academia/video-poster.jpg) Read the word around ## Latest Blog Post ## Interested? Let's get in touch! Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint.Amet minim mollit non deserunt. [Get Started](https://www.hubspot.com/) [Get Started](https://www.hubspot.com/) [![SANDLER_Wordmark_White_SM-1](https://offers.clydesdale.sandler.com/hubfs/SANDLER_Wordmark_White_SM-1.png)](https://www.clydesdale.sandler.com/) Sandler offers a full suite of results-driven training solutions delivered in a reinforcement model. Programs are designed to address a wide range of business issues in sales, management, customer service, and leadership.  [linkedin icon](https://www.linkedin.com/company/sandler-training-clydesdale-performance-management-inc/) [Follow us on Facebook](https://www.instagram.com/sandler_clydesdale/) ###### Get In Touch ![Phone](https://offers.clydesdale.sandler.com/hubfs/Phone.png) (416) 459-4339 ![Email](https://offers.clydesdale.sandler.com/hubfs/Email.png) [stephanie.vandam@sandler.com](mailto:Stephanie.vanDam@sandler.com) ![Location](https://offers.clydesdale.sandler.com/hubfs/Location.png) 236 Pritchard Road Hamilton, ON L8W 3P7 © 2023 Sandler Systems, LLC. [Privacy Poilicy |](https://www.hubspot.com/) [Terms & Condition](https://www.hubspot.com/)